WWE’s Justin Gabriel: How I Would Book His Singles Run


WWE’s South African Sensation, Justin Gabriel, has been on a role since his split from Justin Gabriel. After three reigns as Tag Team Champions, WWE Creative finally realized Gabriel is a natural face. The guy was born to thrill live audiences.

Now that Mr. 450 is on his own, I feel it’s time for the WWE to set long term plans in motion. Simply put, the WWE should slowly build Gabriel up as one of their top stars. Before I state my plans, I’d like to note a number of recent events.

A few months back, Gabriel returned to his hometown of Capetown, South Africa for a series of live events/house shows. The WWE tour proved successful when every show sold out.

In turn, earning the WWE millions.

Two million to be exact.

As a business, I feel the WWE should take advantage of this by building Gabriel up for the main event scene.

Before I begin, I’d like to mention that I would utilize  Black or White by Bleeding in Stereo as Gabriel’s theme.

For starters, place Justin Gabriel in a solid mid card feud.

The WWE has done an “ok” job of establishing Gabriel as a solid mid card face with the multiple vignettes from South Africa. They’re putting the Sensation on display for the live audiences who enjoy Gabriel’s unique in ring style. Thing is, besides meaningless matches with Tyson Kidd and JTG, the WWE has no apparent direction for Gabriel.

If I was booking Gabriel’s singles run, I would go two different directions. First, I’d place Justin in a mid card feud with Kidd. I would have the feud revolve around “one upsmanship”. Simply but, it would be as if Kidd were telling Gabriel “anything you can do, I can do better”.

It would benefit both men as Tyson is another subject of the WWE’s botched pushes. Simply put, I’d put the two in a series of matches that would allow them to display their unique styles of wrestling. In turn, fans would get behind Gabriel as a face while despising Kidd as a heel.

For the feud to be effective, the WWE should allow it to continue for months. For example, the Sheamus vs. John Morrison feud or Orton vs. Christian.

In the end, set up a gimmick match for the number one contendership to the IC or World Title.

One feud would lead to another.
This would ultimately lead to a feud with Cody Rhodes. Instead of rushing a Dibiase fave turn, have Gabriel come in fresh off his contenders match with Tyson Kidd.

Cody has the power to aid Gabriel in getting over as a face. Rhodes and Gabriel are both great workers and allowing them to wrestle a ten minute match is beneficial to both superstars.

Rhodes wants to reestablish the relevance of the Intercontinental Championship. The best way to do so is to have him face strong opponents like Gabriel. I’m not saying Justin should win the championship but allow him to establish himself as a worthy contender to any championship.

I would set up a tag match with Gabriel and Daniel Bryan facing Rhodes and Dibiase. Gabriel would pick up the win at a 450 to Rhodes. This would sell the feud to casual fans as most would give Gabriel a chance at defeating Cody in a title bout.

Cody Rhodes would win the feud (Dibiase assistance) but I would add one twist. Rhodes and Gabriel would face off in one last match. This time, the winner would face Randy Orton for the World Heavyweight Championship.

Instead of Rhodes picking up a predictable victory, Dibiase would inadvertently cost Rhodes the match. In turn, the Rhodes/Dibiase feud could boil over while Gabriel steps up as a main event competitor.

The face vs face card hasn’t been played for sometime now. Like the Hardy/Triple H feud from 2007, have Gabriel and Orton assist the other on a constant basis. The WWE should establish the mentor/protégés angle before the impending matchup. Ultimately, Orton would win a great match with Gabriel coming close on occasion.

By the time everything listed should play out, the Royal Rumble pay per view should be approaching.

I would have Gabriel enter in at number one. The South African Sensation would remain in the bout until only two competitors are left.

Gabriel should be eliminated after some back and forth action between the two.

This allows Gabriel’s relevance to stay intact leading up to WrestleMania 28.

The Elimination Chamber ppv should have another valiant performance by Gabriel, only to have Gabriel come up short once again.

After the ppv, I would reinstate the WWE Money in the Bank ladder match. While the MITB ppv is great, it doesn’t provide a stage like WrestleMania.

It also gives the winner a choice of choosing between the World and WWE Titles.

This would be Gabriel’s breakout moment. After months of slow build and shortcomings, Gabriel would win the MITB ladder match.

By this time, Gabriel should be one of the WWE’s most beloved Superstars. Thing is, I would have Gabriel cash in on the WWE Champion instead.

While Daniel Bryan continues run on SmackDown, Gabriel would become the WWE Champion on RAW. In turn, there would be two fresh faces in the main event scene.

Gabriel’s reign would last no longer than five months, allowing him to become a staple to the main event scene.

Thanks for reading Revolutionaries!


  1. i like the way u builded up gabriel rize . he should start his journey with the intercontinental title and then he can move on to bigger things. i would like to see more of justin . its been a long time since i read your article and it was brilliant..don`t understand how can a writer be banned when he can write a masterpiece like this.

    • Thanks for commenting buddy. With any luck, the WWE will promote Gabriel remotely close to my plan. Thanks for the praise! I don’t care about B/R as I can do things my way now 🙂

  2. Very interesting read.

    I do find Gabriel to be a very solid talent. Here’s the thing though: His current look isn’t satisfying me (no, not that way).

    He needs to shave his beard, and go back to his look from NXT Season one, or something similar. He doesn’t seem like the nice-guy babyface that everyone seems to love right now. They kind of screwed it up by making him heel in the first place. He should have been babyface the second he broke away from Nexus. The Corre didn’t go anywhere anyway.

    I do see him making a Main Event run at some point in time, but I see him playing a mid-carder for the majority of his career.

    Overall, great read but here’s a suggestion: You don’t need to capitalize every word in the blog post title. It’s a blog lol, posts don’t really have titles. And you don’t need to be all specific with “WWE’s Justin Gabriel” in the title lol. Just call it “How I would book Justin Gabriel’s singles run” It’s obviously about wrestling, no need to put unnecessary tags in the title. Just suggestions, do what you will.

    I look forward to seeing some more of your work broski. Good luck!

    • Yeah I thought about that LOL but a few guys told me to utilize these types of titles for Google. It’s easy to find on Google and brings the blog more views. And it’s working LOL..

      Idk about the mid card thing. Most thought D Bryan would suffer the same fate even though I don’t like how he’s being booked.

      I was never for Gabriel to be a heel. There’s absolutely nothing about him that screams face, I agree.

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