How I Would Book The Ziggler/Swagger/Guerrero Angle

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Hello Revolutionaries, I’m not one to flirt with fantasy booking but this feud has been on my radar for some time now. A few weeks back, Jack Swagger defeated Alex Riley in a matchup on RAW.

During Swagger’s match with Riley, Dolph Ziggler and Vickie Guerrero partook in verbal warfare that ended in Guerrero assisting Swagger in the win over Riley. As Vickie roamed backstage, Swagger approached her with a proposition.

Swagger insisted that Vickie take up multiple clients while mentioning legendary managers like Freddie Blassie and Jimmy Hart. Guerrero managed Swagger in a match against Alex Riley that ended when Ziggler distracted Swagger during an argument with Guerrero.

This allowed Riley to pick up the win. The events of the RAW that follows echoed this. Swagger was well on his way to a win over Sin Cara until Dolph Ziggler blatantly distracted Swagger after an argument with Guerrero.

At this point, I felt as if the WWE was booking this feud poorly.

I decided to analyze every aspect of this feud and came to the conclusion that it could benefit Swagger and Ziggler if the proper steps are taken.

For starters, allow Jack Swagger to win matches. If Vickie is considering swapping Ziggler for Swagger, she’d have to have a substantial reason for it. Simply put, Swagger has to booked as if he was a better superstar than Dolph Ziggler.

The WWE should have Swagger win numerous matches while Dolph loses a few. The ultimate payoff would be a match between Swagger and Ziggler at a pay per view.

The match should have at least ten minutes of in ring action. The conclusion should see Dolph moments away from a victory. Guerrero should assist Swagger by distracting the referee during Ziggler’s count.

While Dolph is distracted by Vickie, Swagger should use the U.S. Championship to knock Ziggler out cold. Swagger becomes the U.S. Champion while Guerrero drops Ziggler as a client while taking up Swagger.

The WWE is “beating the dead horse” by allowing Vickie to continue on as the Ziggler’s manager. This way, you establish Swagger as a heel while allowing Ziggler to undergo a face turn. Swagger picks up Vickie as the heat magnet he desperately needs while the evolution of Dolph Ziggler continues.

If the nostalgia has set in, you should remember a similar angle involving Brock Lesnar, Big Show, and Paul Heyman. Brock Lesnar was the WWE’s biggest heel and made the transition to biggest face through an angle very similar to this.

Dolph has been heel his entire WWE career and if the past has taught us anything it’s that fans love to get behind a heel turned face.

Just ask Randy Orton.

Besides, Dolph has always sounded uncomfortable on the mic as a heel. A few months back, Ziggler was cracking jokes on commentary in a facish light. Mr. Perfection was undoubtedly comfortable unlike his forced heel promos on RAW.

Dolph also possesses the in ring ability that will aid fans in adjusting to his face turn. Ziggler is one of the top four in ring workers in the WWE. The heel persona has gotten boring and the only way he’ll progress to the main event is having him turn face.

On the other side if the fence, you have Jack Swagger. Swagger hasn’t been relevant since he lost the World Championship. Vickie Guerrero did wonders for the careers of Edge and Dolph Ziggler. Ziggler doesn’t need Vickie anymore and placing her with Swagger could resurrect his career.

Aftermath

After Swagger wins the U.S. Title, allow Ziggler’s face turn to continue. I suggest a slow buildup to a rematch that should take place at the next pay per view. Ziggler should be placed in matches as a face. For example, have Ziggler team up with Air Boom to take on Swagger and the Awesome Truth.
The WWE should have Air Boom question Ziggler’s loyalty. Air Boom should feel uncomfortable teaming with Dolph until he aids them in winning the match.

At the ppv, Swagger should win by disqualification or allow Guerrero to aid Swagger in a win.
This way, Dolph can go onto to the main event. For example, a number on number one contenders matches or go for gold and have Dolph take on Del Rio.

On the other hand, Swagger could defend his U.S. title against mid carders like Riley and John Morrison. Swagger’s reign should be booked like Dolph’s intercontinental title reign from 2010.

In the process, the WWE has created two fresh Superstars ready to step into the main event picture at some point.

Problem solved!

One mistake could screw this up and that would be to have Swagger turn face.

NO, this shouldn’t happen.

Thanks for reading Revolutionaries!

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7 Comments

  1. Great article. I thought Swagger should have turned face after he and Michael Cole parted ways. He could have had the momentum Riley had when he feuded with Miz. Now, I like your idea of turning Ziggler face and have him feud with Swagger. They can put on great matches in PPVs and elevate the prestige of the US title.

    • Exactly Jeff. The US title should be the catalyst before the main event like it use to be.

  2. I like the overall plan, but I would change a few things:

    Firstly, having Vickie betray Dolph won’t get him over with the crowd, but having Ziggler dump Vickie ending with a dramatic emotional effect from Vickie is an automatic cheer for Ziggler. If Alex Riley attacking Miz got him over, imagine the fan reaction Ziggler would get if HE dumped Vickie?

    And I think Alex Riley deserves a spot in the feud too. Perhaps he turns heel against Ziggler, as 3-on-1 rivalries always gives the handicap more charisma, as people naturally like underdogs. And I think Riley is an alright babyface, but an incredible heel IMO.

    • That’s a great. But will it be sustained?

      • That’s for WWE to decide. It could really work out if they allow for it to get a lot of time and attention. If WWE doesn’t care for it though, it won’t work out either way. Time wise, I wouldn’t continue the angle for too long so the fans don’t lose interest, because there can only be too many swerves in a rivalry. I’d probably continue it until Vengeance or Survivor Series.

      • True. WWE randomly drops angles anyway so I don’t think we’d have to worry about that

  3. smh…


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